I’ve spent most of my career on the buyer’s side of the table. Now I love being the partner I wish I had.

Ask me anything...

Wes has built his career where technology, partnerships and customer needs come together.

His experience across Boomi, Celigo and the broader integration ecosystem gives him a practical understanding of how applications, data and people need to work together for technology to create real value. Profile (2)

At Avantage, Wes helps move partnerships beyond the agreement. He connects the right people, aligns opportunities and helps software companies and Avantage teams find practical ways to work together around customer needs.

Before joining Avantage, Wes worked with Dave, Trevor and Will from the other side of the partnership as Avantage’s Partner Manager at Celigo. That experience gave him an unusually clear view of what makes a partnership useful, where they tend to stall and what it takes to build trust between organizations.

Wes believes a partnership only matters when it becomes useful to the customer. He brings technical understanding, relationship discipline and a partner’s perspective to help turn shared intent into coordinated action.

Areas of Expertise

Technology Ecosystem Strategy & Architecture
Vendor Strategy, Governance & Performance
Technology Debt, Risk & Complexity Reduction
Operating Model & Cross-Functional Alignment
Technology Investment & Portfolio Optimization
Strategic Sourcing & Complex Negotiations

Ways I can help...

Activate a Technology Partnership

For software companies and service partners with a promising relationship that has not yet produced meaningful activity.

Establish shared priorities, working relationships, responsibilities and near-term actions that move the partnership forward.

PARTNER ACTIVATION & ENABLEMENT

Build Strategic GTM Motions

For partners that need a clearer way to identify opportunities, engage account teams and approach customers together.

Create a usable co-sell motion with defined account triggers, responsibilities, handoffs and measures of success.

Go-To-Market & ACCOUNT ALIGNMENT

Connect Integration and Data Partners

For organizations navigating disconnected systems, fragmented data or an expanding integration landscape.

Bring the right platform and specialist relationships into the conversation so the broader team can assess the environment and determine the best path forward.

INTEGRATION & DATA ECOSYSTEMS

Prepare Partners for Customer Conversations

For partner teams that understand their product but need stronger alignment around the customer’s environment and priorities.

Help partners enter conversations with the right context, people and expectations, supported by Avantage’s business, ecosystem and commercial specialists.

PARTNER ENABLEMENT

Turn Partner Interest Into Repeatable Growth

For alliances that depend too heavily on individual relationships or isolated opportunities.

Develop a repeatable operating rhythm for joint planning, opportunity development, account engagement and performance review.

JOINT GO-TO-MARKET DEVELOPMENT

Strengthen Partner Accountability

For partnerships where responsibilities, commitments or progress have become unclear.

Create visible ownership, practical governance and shared measures that keep both organizations focused on customer and commercial outcomes.

PARTNER GOVERNANCE & PERFORMANCE

organizations Impacted

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