Effective Date: October 19, 2026
Welcome to Avantage.
These Terms of Use (“Terms”) govern access to and use of the website at www.avantage.com and related websites, digital experiences, tools, and content operated by Avantage Partners Incorporated (“Avantage,” “we,” “us,” or “our”).
By accessing or using this website, you acknowledge these Terms. Where a legally binding agreement is required for a particular interaction, Avantage may request affirmative acceptance.
If you do not agree with these Terms, please discontinue use of the website.
Certain services, engagements, events, and digital experiences may be governed by separate agreements or additional terms.
This website provides general information about Avantage, our business, capabilities, services, technology relationships, perspectives, methodologies, and other areas of interest.
Content is provided for informational and business-development purposes.
Website content is not intended to replace individualized professional advice or analysis.
Nothing on this website constitutes legal, accounting, tax, investment, financial, cybersecurity, procurement, or other regulated professional advice.
Visitors should obtain appropriate independent advice before making material decisions based on website information.
Accessing this website, reviewing content, submitting an inquiry, scheduling a meeting, or communicating with Avantage does not, by itself, establish a client, consultant, fiduciary, advisory, professional, or other contractual relationship.
An engagement with Avantage is established only through an appropriate written agreement.
Unless a separate confidentiality arrangement applies, unsolicited information submitted through general website channels should not be assumed to be subject to a contractual obligation of confidentiality solely because it has been submitted.
Avantage may decline an inquiry or engagement at its discretion, subject to applicable law.
Unless otherwise indicated, the website and its original content, design, text, graphics, illustrations, diagrams, frameworks, methodologies, assessments, models, presentations, publications, videos, software, tools, interfaces, databases, compilations, and other materials are owned by or licensed to Avantage Partners Incorporated.
These materials may be protected by copyright, trademark, trade secret, and other applicable intellectual-property laws.
Avantage expressly reserves all rights in its original website content and proprietary materials, including rights relating to reproduction, distribution, adaptation, commercial exploitation, text and data mining, and use in artificial-intelligence systems, to the extent recognized under applicable law.
Making content publicly accessible does not, by itself, grant permission for unrestricted reproduction or commercial exploitation.
All rights not expressly granted are reserved.
Visitors may access, view, and use publicly available website content for legitimate informational, educational, and internal business purposes.
Visitors may share links to publicly accessible Avantage webpages and make limited references to published content, provided that:
Avantage is accurately identified as the source.
Content is not materially misrepresented.
No unauthorized endorsement or affiliation is implied.
Use complies with applicable law and these Terms.
Nothing in these Terms prohibits uses expressly permitted by applicable law.
Except where expressly authorized in writing or permitted by applicable law, visitors may not:
Reproduce, distribute, publish, or commercially exploit substantial portions of website content.
Copy Avantage materials into competing commercial products, services, training programs, or publications.
Modify Avantage materials and present them as original work belonging to another party.
Remove copyright notices, trademarks, attribution, or proprietary markings.
Sell, sublicense, license, or commercially redistribute Avantage content.
Systematically download, scrape, crawl, harvest, or extract website materials.
Compile substantial portions of website content into commercial databases, datasets, or repositories.
Circumvent technical controls protecting website content.
Use Avantage trademarks or proprietary identifiers without authorization.
Misrepresent the ownership, origin, or endorsement of Avantage content.
Requests for permission to reproduce, license, or commercially use Avantage materials may be submitted through the contact information below.
Avantage reserves its rights concerning the use of its website content in artificial-intelligence systems, automated data processing, and related technologies.
Except where expressly authorized in writing or permitted by applicable law, visitors may not systematically collect, reproduce, or process Avantage website content for the purpose of:
Training or fine-tuning artificial-intelligence or machine-learning models.
Creating commercial AI training datasets.
Building commercial retrieval-augmented-generation repositories.
Developing competing knowledge products or services.
Creating automated reproductions of Avantage publications, methodologies, frameworks, or protected materials.
Commercially redistributing Avantage content through automated systems.
These restrictions do not prohibit ordinary search-engine indexing that complies with applicable technical access controls, reasonable linking to publicly accessible webpages, or uses permitted by applicable law.
Avantage may implement technical measures to manage automated access, including crawler directives, access controls, and other protective technologies.
The Avantage name, logo, and distinctive names associated with Avantage services, frameworks, programs, and methodologies may be trademarks or other proprietary identifiers of Avantage Partners Incorporated.
Nothing on this website grants permission to use these marks without prior authorization.
Third-party company names, product names, trademarks, and logos appearing on this website remain the property of their respective owners.
References to third-party technologies, partners, or organizations are intended to describe relevant products, relationships, or business contexts.
Such references do not transfer ownership of third-party intellectual property or imply relationships beyond those accurately described.
Avantage makes reasonable efforts to ensure that website content is useful and accurate when published.
However, business conditions, technologies, regulations, products, partnerships, pricing, and other information may change.
Avantage does not guarantee that website content is accurate, complete, current, suitable for a particular purpose, or free from errors.
We may modify, update, or remove website content at any time without prior notice.
Historical information, examples, and perspectives may not reflect current circumstances.
Information presented on this website reflects general perspectives, experience, and observations.
It is not a substitute for an assessment of an organization’s specific circumstances.
Visitors are responsible for evaluating the suitability of information, approaches, recommendations, or methodologies before acting upon them.
To the extent permitted by applicable law, Avantage is not responsible for business decisions made solely in reliance on publicly available website content.
Specific recommendations, deliverables, and professional responsibilities arising from an Avantage engagement are governed by the applicable written services agreement.
Our website may include examples, customer stories, project descriptions, capabilities, perspectives, or outcomes from prior engagements.
These materials are intended to illustrate relevant experience and approaches.
Results achieved in one engagement are not a guarantee of identical or comparable results in another organization.
Outcomes depend on organizational circumstances, resources, technologies, market conditions, implementation decisions, and other variables.
Certain examples may be anonymized, summarized, or generalized to protect confidentiality or simplify presentation.
When submitting information through a website form, meeting request, or other interactive feature, visitors represent that they are authorized to provide the information.
Visitors agree not to submit information that:
Violates applicable law.
Infringes another person’s rights.
Contains malicious code or harmful material.
Is false or materially misleading.
Includes confidential or sensitive information they are not authorized to disclose.
Visitors retain ownership of materials they submit, subject to the rights of any other applicable owner.
By submitting materials, visitors grant Avantage a limited, non-exclusive permission to use, store, reproduce, and process those materials as reasonably necessary to respond to the request, administer the interaction, evaluate a potential business relationship, or perform other activities authorized by the visitor or applicable law.
This permission does not transfer ownership of submitted materials to Avantage.
Personal information is handled in accordance with our Privacy Policy.
Where confidential or proprietary information must be exchanged, an appropriate separate agreement or secure process should be established.
Avantage may offer website features that use artificial intelligence or automated technologies.
Where available, such features may generate information, summaries, responses, or recommendations through automated processes.
AI-generated outputs may be incomplete, inaccurate, outdated, or unsuitable for particular circumstances.
Users should independently evaluate important information and should not rely solely on AI-generated content when making legal, financial, operational, security, or other material decisions.
Unless specifically authorized through an appropriate secure process, users should not submit passwords, authentication credentials, highly sensitive personal information, legally privileged information, trade secrets, or confidential materials through general AI-enabled website features.
Avantage may modify, restrict, or discontinue AI-enabled features at any time.
Personal information processed through these features is subject to our Privacy Policy.
Visitors agree not to use the website in a manner that:
Violates applicable laws or regulations.
Interferes with website operation, security, or availability.
Attempts unauthorized access to systems, accounts, or information.
Introduces viruses, malware, or harmful technologies.
Circumvents security measures or access restrictions.
Involves unauthorized vulnerability testing, scanning, or penetration testing.
Collects personal information about others without authorization.
Impersonates Avantage or another person or organization.
Infringes intellectual-property, privacy, or other legal rights.
Harasses, threatens, or abuses another person.
Uses the website for fraudulent or misleading purposes.
Avantage may restrict or terminate access where we reasonably believe these Terms have been violated or where necessary to protect the website, systems, or others.
The website may contain links to or integrations with third-party websites, applications, technology platforms, scheduling services, media providers, or other resources.
These services are operated independently and may be subject to their own terms and privacy policies.
Avantage does not control and is not responsible for the content, availability, security, accuracy, products, services, or practices of independent third parties.
References or links do not constitute a guarantee or endorsement unless expressly stated.
Use of third-party services is subject to their applicable terms.
Avantage seeks to maintain a functional and reasonably secure website.
However, we do not guarantee uninterrupted availability, error-free operation, or absolute security.
Website access may be interrupted by maintenance, technology failures, security incidents, network conditions, or other circumstances.
Visitors are responsible for using appropriate security precautions when accessing websites and electronic services.
Avantage may suspend, modify, or discontinue website functionality where reasonably necessary.
To the maximum extent permitted by applicable law, the website and its content are provided on an “as is” and “as available” basis.
Avantage makes no warranties or representations, express or implied, concerning the website’s accuracy, completeness, availability, security, suitability, or fitness for a particular purpose.
To the extent permitted by applicable law, Avantage disclaims implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.
Nothing in these Terms excludes warranties or protections that cannot legally be excluded.
To the maximum extent permitted by applicable law, Avantage Partners Incorporated and its directors, officers, employees, contractors, representatives, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to access to, use of, inability to use, or reliance upon this website or its content.
This includes, where legally permitted, losses relating to profits, revenue, anticipated savings, business opportunities, goodwill, business interruption, or data.
To the maximum extent permitted by applicable law, Avantage’s aggregate liability arising from use of this publicly accessible website, excluding obligations under a separate written services agreement, will not exceed CAD $100.
This limitation applies only to claims for which such a limitation is legally enforceable.
Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.
These Terms do not replace or modify the liability provisions of any separate written agreement governing services provided by Avantage.
To the extent permitted by applicable law, visitors agree to indemnify and hold harmless Avantage Partners Incorporated and its directors, officers, employees, and representatives from third-party claims, losses, liabilities, and reasonable expenses arising directly from unlawful website use, infringement of third-party rights, or material violation of these Terms.
This provision does not apply to the extent a claim results from Avantage’s own unlawful conduct or where indemnification is prohibited by applicable law.
Our collection, use, disclosure, retention, and protection of personal information is described in our Privacy Policy.
Information submitted through interactive website features may be processed as described in that policy and any additional notices presented at the point of collection.
Our Privacy Policy is available at:
https://www.avantage.com/privacy-policy/
Avantage may revise these Terms periodically to reflect changes in our website, business, technologies, or legal requirements.
The effective date at the beginning of these Terms identifies the current version.
Updated Terms will be published on this page.
Continued use of the website after updated Terms become effective may constitute acceptance to the extent permitted by applicable law.
Where affirmative acceptance is required, Avantage may request it through an appropriate mechanism.
These Terms and disputes relating to their interpretation or website use are governed by the laws of the Province of British Columbia and the applicable federal laws of Canada, without regard to conflict-of-law principles.
Subject to applicable law, disputes arising from these Terms or website use will be submitted to the courts of British Columbia, Canada.
Nothing in these Terms limits rights or remedies that cannot legally be waived.
If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be limited or severed to the minimum extent necessary.
The remaining provisions will continue in effect.
Failure by Avantage to enforce a provision of these Terms does not constitute a waiver of its right to enforce that provision or any other provision in the future.
For questions about these Terms, website use, copyright, trademarks, or permission to reproduce Avantage materials, please contact:
Avantage Partners Incorporated
Email: privacy@avantage.com
Mailing Address: 1055 Hastings St W, Vancouver, BC V6E 2E9
Website: https://www.avantage.com
All rights not expressly granted are reserved.