Brian helps SaaS and technology companies turn growth ambition into a business that can execute consistently. He has led organizations through commercial, operational and cultural transformation across North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.
His experience includes serving as CEO Americas at SYSPRO, Managing Director, EMEA and Global Partner Operations at Galvanize, now Diligent, and holding senior leadership roles at PayWith Worldwide.
Brian understands what happens when a strong product outgrows the way the company sells, prices, operates or makes decisions. He works with founders, executives and investors to sharpen market positioning, redesign go-to-market models, improve pricing and packaging, establish operating discipline and create greater accountability across the business.
His background includes leading P&Ls, building international teams, transitioning thousands of customers to subscription licensing and guiding organizations through expansion, restructuring and ownership change. He combines executive-level commercial judgment with the practical experience of someone who has built teams, changed operating models and carried responsibility for results.
At Avantage, Brian helps clients and partners translate growth strategy into a repeatable operating system. He brings structure to complex situations, aligns leadership around the decisions that matter and helps organizations grow with greater intention and control.
Brian believes in continuous competence, curiosity and being willing to take on work that others avoid. His leadership style is direct, collaborative and grounded in measurable outcomes.
For companies with a strong product and capable people, but inconsistent revenue performance or too much dependence on individual effort.
Build a repeatable growth model with clearer markets, sales motions, accountability and performance measures.
For organizations where sales, marketing, customer success and product are working hard, but not operating as one team.
Align responsibilities, decisions and operating rhythms so teams can execute together and deliver better results.
For companies whose pricing no longer reflects customer value, market position or the economics needed to grow.
Develop a pricing and packaging model that supports customer adoption, expansion, retention and profitability.
For businesses moving to subscription or struggling to get the expected performance from an existing recurring-revenue model.
Strengthen acquisition, renewals and expansion while identifying opportunities to reduce churn and revenue leakage.
For leadership teams dealing with competing priorities, unclear accountability or a disconnect between strategy and execution.
Establish clearer priorities, decision rights and a practical operating rhythm that connects strategy to performance.
For founder-led, investor-backed or expanding companies facing a significant change in how the business needs to operate.
Bring structure and experienced leadership to expansion, organizational change and business transitions.
